My Trip environment
To stay in touch with your clients a web based environment can be created offering a personalized experience for every single customer. After the customer has made a reservation on your website he can log-on to the My Trip environment to get a booking overview including status information. If an e-payment functionality has been implemented the customer can be offered the possibility to complete payment here.
In case of a loyal repeater the whole booking history can be shown as well as the possibility to change personal contact information or subscriptions to newsletters for example.
Next to the option to download travel documents necessary for the holiday additional content can be offered to facilitate the preparation of the trip. Holiday makers like to read up on the chosen destination and might be tempted to book corresponding additional services like excursions more often if supplied with compelling content.
Because the user has identified himself by entering the My Trip environment the BI framework can supply the right data helping to predict the customer's behavior. The whole environment can now be personalized presenting the right content and service offers to the right person at the right time. By doing this the customer experience can be enhanced significantly and in the end conversion rates, too.